" Sustainability should be second nature to our business practices and intent. " M3D strives to help others achieve this goal. That's our vocation and our expertise.

M3D Consulting – Our Story, Our Brand and Our Vision

M3D Consulting is proud to be recognized by Citi and the Queens Economic Development Corporation as an up and coming business in Queens, NY.  M3D won in the category of “Innovative Business” and has proven our expertise and knowledge in our subject and our business.

Here is our story, this company was founded and built by Ms. Maya Jaber Camou.  Ms. Camou is an immigrant that escaped a war torn Lebanon at the age of 7.  She has lived and worked in NYC most of her adult life, taking a short leave to get her Masters Degree in Design Management in the UK.  She has over 15 years experience in the design, management and the built environment.  She is a mother of three boys and has a new baby she is cultivating in M3D Consulting.

environmental exposures can increase chronic disease riskAs the founder and principal of this emerging company, Maya Camou, sees the necessity of Sustainability and how economy, the built environment and business are the main culprits of the damage to our health and environment. Ms. Camou for years has been analyzing the need for change and looking to where would be the most beneficial and expediting road for the change that is needed.  Through that analysis she has found that it is in our business practices, our built environment and our land development is where the need for change to accelerate the Sustainability movement.  She has been consulting and educating others on the subject since 2008. In these past years, she saw that she could reach a larger group of people and have a broader influence with a company behind her.  In 2012 she made her consultancy M3D Consulting LLC official. 

Established in 2012, M3D Consulting LLC has a vision of sustainability and believes that all our practices can be made to follow that path. With the motto “Sustainability should be second nature to our business practices and intent” this company was created to find creative solutions to help others achieve this vision. Our Philosophy is imbedded in education, our belief that in educating our clients, our industry, our community and our children this change will become part of our culture and our future. From our CSR policy to our practice we make sure all our clients are educated on the topic to be able to understand the How, the Why and the Implementation of Sustainability on all levels. M3D Consulting is a green/sustainability management and policy consulting firm serving both profit and non-profit markets. Our business works with individuals, non-profits, as well as small and medium-sized companies, to help them identify opportunities for incorporating environmental sustainability into their everyday lives and business practices.

In order to push the market and excel the Sustainability picture we have to look at all aspects of business and the built environment to see where would be the best areas to plant the seed of change.  We work with our clients as partners and representatives, looking at the big piece of the puzzle and seeing how all pieces fit then proving that things can be done. To benefit our clients and the environment we look to take advantage of tax incentives, sustainable offerings of non-profit organizations and credits from energy companies. Consumers and businesses are actively seeking opportunities to engage in environmentally sustainable behavior and we help guide them in the process. Working with government agencies to look at policy and out of the box thinking for local municipalities to the implantation of sustainable initiatives; Working with green non-profit organizations from help them develop their message, connecting them together and finding programs to help them become more sustainable on all levels; Working with building owners and developers to engaging in environmentally responsible land and project development.  Those interested in going green have a seemingly endless (and sometimes confusing) list of options to choose from and are not sure where to start.  M3D Consulting LLC is that partner that would not only be there to do one job but is there to understand all aspects of our clients business so we can truly guide them down the path that is right for them, their company and their bottom line.

OSHA, CSR & Beyond – Sustainable Thinking effects us all

http://g2builders.net/wp-content/uploads/2012/10/Safety_Gear.gifI recently took and completed the OSHA (Occupation, Safety & Health Administration) 10-hour Occupational Safety & Health in Construction Course administrated by ABLE Safety Consulting.  This is a great class to take not only if you are a construction worker but also a designer, architect, engineer, developer, manufacturer or anybody that has product or associated with the built environment.  The 10 hour OSHA training includes a basic overview of the following topics, Introduction to OSHA, Cranes, Fall Protection, Electrical, Personal Protective Equipment, Scaffolds, Materials Handling, Stairs/Ladders, Power Tools, and Excavations. This gives workers a general training on the most hazardous aspects of the construction industry.

We in the design and building industry have been talking about effects of hazardous materials to end users and the general public, but we also need to consider the choices we make and how they effect the contractors, installers and builders.  They are the ones that first come in contact with all our specifications and design requirements.  I am not saying that we need to compromise any design but that we need to understand what we are specifying and exposing others to within our requests.  These hazardous materials not only effect these workers but in some cases the chemicals and residues are on their clothing that they bring home to their families, so they are also being exposed to these materials.

We need to start seeing the project as a whole and not just parts.  As we are looking at LEED (Leadership in Energy and Environmental Design) to bring better standards into the building environment we have to see things holistically not just as points to be achieved. For Example, specifying Bamboo flooring because it is a regenerative material is good for the environment and to achieve points but also knowing what chemicals are on the material when it is made and what happens when it is installed is necessary in the specification process.  The product might be made from the right materials but the adhesives or coating of the products are not.  So during instillation these chemicals would be at the highest concentration to put the contractors health in danger and would also effect the occupants without them knowing.

As companies are building their CSR (Corporate Social Responsibility) messages and visions they need to include the health of their employees’ and make sure they work in a safe environment.  As part of the CSR vision they need to also be looked into how their actions and decisions effect others in the work place, community and society at large.  Understanding that the products they choose effect many people on so many levels.  The more companies take the lead and make the right choices for both our health and environmental health, the higher the demand for these services, materials and products will be.   As we see in all economic trends, the higher something is in demand, then the  increased number of  that product / service / material would reach the market and drives costs down.

M3D Gives Back – Tree of Life Initiative – PS 165 Edith K. Bergtraum Queens NY

Here at M3D we believes in giving back to our community as we help our clients do the same.  M3D’s mission is to become actively involved and develop meaningful partnerships with charitable organizations in their efforts to improve the quality of people’s lives. We are committed to achieving this goal one day at a time, for however long it takes. Our CSR policy is imbedded into our business practices and policies.

“The Tree of Life Initiative ” is an integrated program that is part of our company’s culture. It involves:

•    M3D dedicated profit % to this program
•    All Employee committee to find worthy charities and organizations
•    All Employee participation in volunteering some paid work hours to an approved organization
•    All Employee developed projects for fundraising efforts for worthy charities and organizations

We are working with a local elementary school (P.S. 165 Edith K. Bergtraum) to create an environmental and social education program.  We have connected and partnered with Build it Green NYC’s Big Gives Back program to design and create a Mobile Garden for the school.  M3D Connected with the school and started to see how we can help them implement an out door garden to be utilized into their core education program and to start bringing sustainable thinking into their school culture.  After some analysis we found a roof top space that could be used but funding is not available at this time.  Looking at what we wanted to achieve, we decided to start small and help start the conversation.   Creating Mobile Gardens that would be shared between classes and teachers to reach the majority of students and promote collaboration.  After searching both BIGNYC lohttps://mail-attachment.googleusercontent.com/attachment/?ui=2&ik=5609779d20&view=att&th=13dc7716b374f1d4&attid=0.2&disp=inline&realattid=f_hf04uhpx1&safe=1&zw&saduie=AG9B_P-PbuYorcpjg3Fpdia_63fh&sadet=1366398996782&sads=LpW8EQ3Ymw6Yd2pdd9OkukFDBaIcations M3D’s Principal, Maya Camou,found mobile pedestals that could be used and designed the top to work as the garden base, and display area for the teachers. The display area and partitions in the top are from florescent light covers also found at BIGNYC. A parent volunteer (Alan Weinstein) and his son (Jordan) built the tops out of left over wood that they had in their garage. A total of 3 Mobile Gardens were designed, one for each floor of the school.  Filing cabinets were used to encourage collaboration.  All pedestals will contain projects, assignments and other information and ideas all teachers use for their classes, so all can have the same information and translate them into their classroom education. Here are some pictures:






The Mobile Gardens are ready to be used and to celebrate earth week a few classes will be creating their own projects . Fist project developed by M3D will be to encourage:

  • Sustainable thinking
  • Healthy Eating
  • Urban Agriculture
  • Art and Creative Thinking
  • Family Projects / Education
  • DOE Core Standards

After state testing students from all grades will paint the bottoms of these Gardens and make them their own.  Pictures of the final product will be posted on our site.  This year will be the launch of these gardens but we will continue to work with the school to make them a part of their education process.

Happy Earth Day Everyone!

Building a Sustainable Company Vision: Considerations for Effective Application

My experience has taught me that the design and application of sustainability requires a ‘holistic’ approach. It requires ability for team members to work while recognizing multi-system interdependence’s called a ‘Design Ecology’.  The term Ecology deals with the relations of organisms to one another and to their physical surroundings, Design Ecology deals with the understanding that all designed systems are connected and will affect each other. Taking this one step forward to Design management that encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, and brands that enhance our quality of life and provide organizational success.  The ability to properly design and manage these systems would lead to Innovation which is the development of new values through solutions that meet new requirements, inarticulate needs, or old customer and market needs in value adding new ways. As organizations start looking at ways to build their sustainability visions they will need leadership that has the knowledge and understanding of the design process and management. With this in mind here are some areas to think about for implementation:

Sustainable Innovation Through Holistic System Design

Here is where “Design Ecology” would fit in. For example, although energy is a critical touch-point for effective implementation of sustainability, the impact on other aspects of enterprise becomes systemic and dynamic. This means that, when a new energy solution is applied, its impact goes beyond technical and economic. It also creates a slow, dramatic change in culture within the enterprise. This includes infrastructure, employee environments, work processes, alteration of products and services, and so on. Thus, plans to implement a green energy solution are built into a design ecology; one that also considers time lag influences across all realms of the enterprise – the whole system. To ensure operations are as sustainable as possible, the implementation of innovative technologies and green business practices are to be linked to the core values of the company. The sustainability team becomes facilitators of these values as they move through the organization and become guiding principles. These then eventually become the organization’s value proposition, the key statement that interfaces the company with its customers and suppliers.

Conceiving a Sustainable Learning Organization

To continue on the energy example, the selected energy solution’s impact on the supply chain and stakeholders is not trivial. To ensure long-term efficacy of a chosen sustainable innovation throughout the organization, all product teams and associated vendors need to be educated and interacted with in ways that positively affect, not just company operations, but the vendor’s operations and commerce as well. In other words, long term the project goes beyond company influence to create a ‘regenerative commerce’ self-sustaining system that is based on shifts in awareness, attention, and commitment. It is important to note that, in order to sustain the movement, it is crucial that your enterprise sets the right tone in the early years (i.e. now), because that tone generates an identity pattern, which continues to ring ongoing throughout the expanding movement.

Formulating Dynamic Feedback – Sustainability Reporting

The sustainability plan’s objectives can be created by back-casting visionary solutions based on desired (rather than anticipated) outcomes. This description becomes the front end to a larger strategic plan, which today is a method known as sustainability reporting, which becomes the guiding vehicle for monitoring and sharing sustainability directives and applications within and outside of the enterprise. Otherwise known as a sustainability report, this document is not static, but rather becomes a dynamic tool that guides all aspects of a comprehensive sustainability solution. Furthermore, the report acts as a relationship-building vehicle that shapes the connections, which make up the design ecology.

Sustaining Meaning through Collaborative Design

To do this, a sustainability report is not created by any one individual, or even by the sustainability team on its own. Instead it is created using a ‘collaborative design’ process that brings together numerous stakeholders who are directly and indirectly impacted by the company sustainability strategy. The collaboration gets staff and stakeholders involved in the innovation process, thereby creating ownership and thus increasing sustainability over time. This collaborative process helps to devise new ways to determine and incorporate sustainable innovations and may include unexpected outcomes, such as new products and services that help staff, suppliers, and users to be more sustainable, as well as improve the company’s bottom line. Furthermore, the team will need to work closely with (and across) all other enterprise divisions, including marketing, engineering, procurement, and executive management. This is the way to building strong, compelling cases that are values-based and come from the company as a whole community. High impact programs that align stakeholders with your overall business strategies will increase the potential for sustainability solutions to ‘sustain’ themselves.

Sustained Success through Phased Implementation

A phased plan for implementation for all solutions should be used that includes comparative proto-typing, sequential benchmarking, and business/technology incubation techniques, so that best-of-breed solutions are brought in and effectively and appropriately moved into real applications. This, I have found, is an outcome of the collaborative design process, where technical design is only one part of an overall plan that considers these other factors. Other outcomes of this collaboration process are a blend of visionary principles that guide the actions of the company, as well as a tangible strategy that can be implemented world-wide across company divisions, market sectors, supplier networks, and consumer communities that are affected by the enterprise’s influence. The key here is to design in broad participation so that learning becomes meaning, meaning becomes desire, and desire becomes the juice that sustains the movement, even when challenges arise.

Adding Value to the Sustainability Team

Finding the leadership who can design and facilitate stakeholder-based collaborative design processes like these is a key value add that would be brought to the team. As a member of your Sustainability Team, they should be relied on to be responsible for collaboratively defining, evaluating, advocating, and implementing triple-bottom-line solutions that integrate environmental, social, and economic impacts across the enterprise, it’s supply chain, users, and the world at large. These Leaders ability to work cross-functionally will allow them to inter-connect their efforts on sustainability projects, while also developing sustainable business solutions that can be scaled from internal applications to outside the company beyond its reach. They should comprehend and design solutions that require an understanding of design process that incorporates analytical and problem solving skills.