" Sustainability should be second nature to our business practices and intent. " M3D strives to help others achieve this goal. That's our vocation and our expertise.

Understanding ISO 26000 – Social Responsibility.

 Understanding ISO 26000 – Social Responsibility.

 The Environmental Sustainability industry is growing and moving into all sectors of our society.  As this movement grows so is the demand of Corporate Social Responsibility (CSR) from consumers and industry leaders.  This is where the development of ISO 26000 was created to aid industry in developing Sustainability Visions for their organizations.

What is ISO 26000?  The International Organization for Standardization (ISO), which has members of 163 nations as of 2010, created this standard to help push the implementation of socially responsible organizations.  The ISO 26000 is a voluntary standard and is not intended for certification of an organization but to be used as a tool for the creative design and development of programs and policies.

This standard is designed with 7 Clause Titles and 7 Core Subjects that need to be understood before analysis and program design development is started. The 7 Clauses aid in the understanding of Social Responsibility and strategies on implementation.  These are as follows:

1.      Scope: Guide to all types of organizations

2.      Terms & Definitions: Definitions of key terms

3.      Understanding Social Responsibility: Shows relationship between social responsibility and sustainable development.

4.      Principals of Social Responsibility: Accountability / Transparency / Ethical Behavior & Respect

5.      Recognizing social responsibility and Engaging stakeholders: Guidance on understanding relationships and an organizations influence

6.      Guidance on Core Subjects: Explains the core subject and associated issues

7.      Guidance on integration: Provides guidance on putting social responsibility into practice in an organization.

The ISO only developed standards for which there is a clear market requirement.  This is how the 7 Core Subjects areas were established.  Each subject should be looked into by an organization to have their social responsibility designed to aid in one or all these parts.  These subjects are subdivided into issues the organization can look into as well. The ISO sees that the following Core Subjects should be the focus of a sustainability vision of a company:

1.      Organizational Governance

2.      Human Rights – has 8 sub-issues that can be looked into

3.      Labor Practices – has 5 sub-issues that can be looked into

4.      The Environment – has 4 sub-issues that could be looked into

5.      Fair Operating Practices – has 5 sub-issues that could be looked into

6.      Consumer Issues – has 7 sub-issues that could be looked into

7.      Community Involvement and Development – has 7 sub-issues that could be looked into

An organization needs to recognize its social responsibility within its sphere of influence, and identifying and engaging with its stakeholders. This involves practices such as:


Ø  Making social responsibility integral to its policies, organizational culture, strategies and operations

Ø  Building internal competency for social responsibility

Ø  Undertaking internal and external communication on social responsibility

Ø  Regularly reviewing these actions and practices related to social responsibility


When looking at social responsibility an organization needs to look within its own walls to develop policies and standards that would help in true development of a sustainability vision. I would like to end with some more food for thought with a quote by Simon Mainwaring “If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.”


M3D Consulting – Our Story, Our Brand and Our Vision

M3D Consulting is proud to be recognized by Citi and the Queens Economic Development Corporation as an up and coming business in Queens, NY.  M3D won in the category of “Innovative Business” and has proven our expertise and knowledge in our subject and our business.

Here is our story, this company was founded and built by Ms. Maya Jaber Camou.  Ms. Camou is an immigrant that escaped a war torn Lebanon at the age of 7.  She has lived and worked in NYC most of her adult life, taking a short leave to get her Masters Degree in Design Management in the UK.  She has over 15 years experience in the design, management and the built environment.  She is a mother of three boys and has a new baby she is cultivating in M3D Consulting.

environmental exposures can increase chronic disease riskAs the founder and principal of this emerging company, Maya Camou, sees the necessity of Sustainability and how economy, the built environment and business are the main culprits of the damage to our health and environment. Ms. Camou for years has been analyzing the need for change and looking to where would be the most beneficial and expediting road for the change that is needed.  Through that analysis she has found that it is in our business practices, our built environment and our land development is where the need for change to accelerate the Sustainability movement.  She has been consulting and educating others on the subject since 2008. In these past years, she saw that she could reach a larger group of people and have a broader influence with a company behind her.  In 2012 she made her consultancy M3D Consulting LLC official. 

Established in 2012, M3D Consulting LLC has a vision of sustainability and believes that all our practices can be made to follow that path. With the motto “Sustainability should be second nature to our business practices and intent” this company was created to find creative solutions to help others achieve this vision. Our Philosophy is imbedded in education, our belief that in educating our clients, our industry, our community and our children this change will become part of our culture and our future. From our CSR policy to our practice we make sure all our clients are educated on the topic to be able to understand the How, the Why and the Implementation of Sustainability on all levels. M3D Consulting is a green/sustainability management and policy consulting firm serving both profit and non-profit markets. Our business works with individuals, non-profits, as well as small and medium-sized companies, to help them identify opportunities for incorporating environmental sustainability into their everyday lives and business practices.

In order to push the market and excel the Sustainability picture we have to look at all aspects of business and the built environment to see where would be the best areas to plant the seed of change.  We work with our clients as partners and representatives, looking at the big piece of the puzzle and seeing how all pieces fit then proving that things can be done. To benefit our clients and the environment we look to take advantage of tax incentives, sustainable offerings of non-profit organizations and credits from energy companies. Consumers and businesses are actively seeking opportunities to engage in environmentally sustainable behavior and we help guide them in the process. Working with government agencies to look at policy and out of the box thinking for local municipalities to the implantation of sustainable initiatives; Working with green non-profit organizations from help them develop their message, connecting them together and finding programs to help them become more sustainable on all levels; Working with building owners and developers to engaging in environmentally responsible land and project development.  Those interested in going green have a seemingly endless (and sometimes confusing) list of options to choose from and are not sure where to start.  M3D Consulting LLC is that partner that would not only be there to do one job but is there to understand all aspects of our clients business so we can truly guide them down the path that is right for them, their company and their bottom line.

Design: Cradle-to-Cradle Philosophy

William A. McDonough’s “Cradle-to-Cradle” Design Philosophy basically calling for us to start designing product, spaces, Architecture and more with the thought of how it is produced to how will it affect the environment and then how will it decompose or how will we be able to reuse it at the end of its life cycle.

William McDonough’s wrote the book “Cradle to Cradle – Remaking the Way We Make Things” with his colleague, the German chemist Michael Braungart. Through historical sketches on the roots of the industrial revolution; commentary on science, nature and society; descriptions of key design principles; and compelling examples of innovative products and business strategies already reshaping the marketplace, McDonough and Braungart make the case that an industrial system that “takes, makes and wastes” can become a creator of goods and services that generate ecological, social and economic value.

The Philosophy starts with the following basics:

• 1. Insist on rights of humanity and nature to co-exist in a healthy, supportive, diverse and sustainable condition.

• 2. Recognize interdependence. The elements of human design interact with and depend upon the natural world, with broad and diverse implications at every scale. Expand design considerations to recognizing even distant effects.

• 3. Respect relationships between spirit and matter. Consider all aspects of human settlement including community, dwelling, industry and trade in terms of existing and evolving connections between spiritual and material consciousness.

• 4. Accept responsibility for the consequences of design decisions upon human well-being, the viability of natural systems, and their right to co-exist.

• 5. Create safe objects of long-term value. Do not burden future generations with requirements for maintenance of vigilant administration of potential danger due to the careless creation of products, processes or standards.

• 6. Eliminate the concept of waste. Evaluate and optimize the full life-cycle of products and processes, to approach the state of natural systems, in which there is no waste.

• 7. Rely on natural energy flows. Human designs should, like the living world, derive their creative forces from perpetual solar income. Incorporate the energy efficiently and safely for responsible use.

• 8. Understand the limitations of design. No human creation lasts forever and design does not solve all problems. Those who create and plan should practice humility in the face of nature. Treat nature as a model and mentor, not and inconvenience to be evaded or controlled.

• 9. Seek constant improvement by the sharing of knowledge. Encourage direct and open communication between colleagues, patrons, manufacturers and users to link long term sustainable considerations with ethical responsibility, and re-establish the integral relationship between natural processes and human activity.

His book is designed to show that this process is possible. It is printed on a synthetic ‘paper,’ made from plastic resins and inorganic fillers, designed to look and feel like top quality paper while also being waterproof and rugged. And the book can be easily recycled in localities with systems to collect polypropylene, like that in yogurt containers. This ‘treeless’ book points the way toward the day when synthetic books, like many other products, can be used, recycled, and used again without losing any material quality—in cradle to cradle cycles.

This philosophy is spreading in the design industry. William McDonough’s is working hard to make this a norm way of thinking. He has teaming up with two other organizations to try to make this a reality. In Sept. 2008, Material ConneXion Inc., McDonough Braungart Design Chemistry (MBDC) and the Environmental Protection Encouragement Agency (EPEA) announced a groundbreaking strategic collaboration to create a global platform for developing innovative sustainable materials and products. Together, they will provide services that will help companies expand their ability to innovate and create higher quality, more sustainable products and processes, while increasing their profitability. The relationship will help to promote and disseminate Cradle to Cradle(SM) design principles by providing greater global access to Cradle to Cradle material information, certification and product development.

I recommend this book and here is a link to check out: www.materialconnexion.com